The most effective way to improve wine sales is by giving staff confidence through wine training. On most occasions, we will ask the wine maker or winery representative to deliver the training programme. This provides a comprehensive session where staff can fully engage with the person closest to the product.

Regardless of the level of training required – from beginner, intermediate or advanced – we try to make our sessions lively, engaging, informative and fun. We have a range of training solutions to suit the needs of each and every outlet. Many of our lessons are bespoke and tailored to your business. An interactive style of training may typically include:

• Service skills;
• Wine tasting;
• Use of approachable consumer language;
• Recommendations for food and wine matching; and
• Confidence to help sell premium wines.

Staff training on our range of spirits is also available.

We take great pleasure in escorting customers to vineyards around the world. This presents a very authentic learning environment from which you can absorb the knowledge of the wine makers and your surroundings. These trips are often arranged with others from the hospitality industry which offers an excellent opportunity to network and share intelligence.

Should you find yourself abroad for business or pleasure, do let us know and we’d be delighted to arrange a visit to a supplier’s winery.